News
January 2nd (Santa Monica, CA) – The new commercial for Honda Odyssey lives up to the vehicle’s name, taking viewers on an unexpected ride with the iconography of a time when people knew to “Respect the Van.”
Created in collaboration between ad agency RPA and design / production company Nylon, the spot uses visual wizardry (literally) to brand one of the leading minivans in the category.
Nylon directed live action and oversaw Titmouse’s animation which included a never before seen technique to capture the airbrush aesthetic complete with its signature fuzzy line quality.
“We wanted to create an ode to an era when the van was a symbol of cool and marry it to the apex product in the field, the Honda Minivan,” says RPA Art Director Tatum Cardillo.
“The spot straddles the fine line of between homage and hilarious as we enter the world of ultimate van art: the airbrushed Nordic Viking God against the thumping track of Heart’s hit song Barracuda.”
It turned out to be both a collaborative and positive experience,” adds RPA Sr. VP, Executive Producer Gary Paticoff.
“This was an incredibly exciting project for many reasons including the fact that so many kinds of techniques were involved including live action, animation, and visual effects,” says Nylon Creative Director Bryan Lee.
2008-01-02